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The Puppy Bowl's Cuteness is Beneficial to Humans

It’s almost time for the Big Game - no, not the Super Bowl, but Puppy Bowl.

If you’re a pet parent and a fan of cuteness (and who isn’t?) the Puppy Bowl XII is sure to score a touchdown. Puppy Bowl XII, is an annual televised event on Animal Planet on Super Bowl Sunday (airing from 3 to 5pm ET/PT Sunday, February 7 with a pregame show kicking off at 2:30pm,) and is an adorable adoption extravaganza for dogs.

This year, Animal Planet worked with 44 different animal shelters and rescue organizations from across the U.S. to fill the rosters of #TeamRuff and #TeamFluff with adoptable players for this epic matchup. The network also is partnering with the Pro Football Hall of Fame to introduce the Puppy Bowl Hall of Fame to honor legacy players throughout the Puppy Bowl and promote the adoption of older "veteran" animals in addition to puppies and kittens.

And if you’re also into cats then this year's Kitty Halftime Show is for you. It  brings a cat-astrophic San Francisco inspired kitten takeover to the Bay Area, where the Super Bowl is being played.. These ferocious felines are on a spree of cat-aclismic destruction as they paw across historic landmarks including the Golden Gate Bridge, Fisherman's Wharf and infamous "Al-Cat-Raz."

This event is all about getting dogs and cats adopted but the cuteness factor is high and according to scientists that’s good for us as humans.  Studies have found that the pleasure centers of our brains are actually lighting up when we see something cute because there is a rush of dopamine to the brain. It's a response similar to when we eat something delicious, exercise or have sex.It's something that gives us pleasure, and makes us come back. Seeing something cute acts in a similar manner in our brain; we see something cute and our brain gets a dopamine boost to reward us.
IdealPetX Staff
IdealPetX Staff

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